GTM Design
Achieve 19% faster growth and 15% higher profitability by aligning your entire go-to-market around measurable customer results in just 4 weeks.
Do you have a GTM alignment problem?
- People read your website but don't know how they benefit
- Marketing, sales, services & product disagree about what matters to customers
- "Not achieving value" is an oft stated reason for churn
- Deals are increasingly lost to no decision
- Metrics drive competition, not collaboration between GTM teams
The answer
Drive profitable revenue by aligning all GTM teams around the measurable results that matter most to your chosen customers.
Why bother
The benefits of GTM aligned around customer results are clear:
19% faster growth
for highly aligned companies, & 15% more profitable
38% better closing
of proposals with aligned GTM teams
36% fewer churned customers
through alignment
Up to 8× better retention
with measurable customer results
How: GTM Design Sprint
A focused 4-week programme to design joined-up GTM lifecycle aligned around customer results, backed by an implementation plan.
Pricing
Pricing is fixed, based on company maturity and complexity.
Scale
$2m – $20m annual revenue
$25,000 / £20,000 / €25,000
Growth
$20m+ annual revenue
$40,000 / £30,000 / €40,000
What you get
- A comprehensive GTM design covering all stages of the customer lifecycle
- 4 weeks with our team combining in-person and desk work with on-site workshops to review current GTM, agree customer results and design key frameworks for GTM alignment
- A step-by-step implementation plan
- 12 months access to a customised GTM LLM that your GTM teams can use to implement a customer-results led approach
- A deck for internal communication of what, why and how
- Weekly 1-hour coaching call for 2 months
- Lifetime access to CLG AI and enabling resources
Sprint Programme
Week 1
Setup
Activities
- •Team completes online CLG Maturity Assessment
- •Submit supporting materials
- •Review win/loss and churn data
- •Interviews with GTM leaders
Deliverables
- GTM Alignment Report & Presentation
- Custom LLM Instance setup
Week 2
Results Design
Activities
- •ICP & Results Workshop (3 hours)
- •Customer Lifecycle Workshop (3 hours)
- •Framework Design and Build
Deliverables
- Customer Results Library — role-based results, benchmarks, maturity indicators
- Customer Lifecycle Design — stages, customer challenges, enablement, metrics
- Population of LLM
Week 3
Value Proposition & Content Design
Activities
- •Draft and agree value proposition design
- •Build Customer Results Framework
Deliverables
- Results-Focused Value Proposition — value proposition, hero statement, provocative POV
- Customer Results Framework — Product-Results Fit Matrix, lifecycle content requirements
- Population of LLM
Week 4
Metrics & Implementation Planning
Activities
- •Design and agree GTM lifecycle metrics
- •Develop 90-day plan
Deliverables
- 2-Column Leadership Dashboard — GTM effectiveness & revenue metrics, Customer Results Metrics
- Implementation plan
- Population of LLM