Blog

This article explains why common customer success tenets are no longer sufficient. It is for customer success professionals and SaaS leaders who want to improve customer retention.

This post explains why SaaS renewals fail despite customer satisfaction. It shows suppliers how to improve renewal outcomes by focusing on defensibility.

This article describes how Systems of Outcome differ from traditional Systems of Record. It is for B2B software users and businesses looking to improve their technology investments.

This post details strategies for improving LTV:CAC ratio by increasing LTV and reducing CAC. It is for anyone seeking to optimize customer lifetime value and acquisition costs.

This article covers how to prioritize a product roadmap. It is for product managers and anyone involved in product strategy.

This article explains why most B2B go-to-market strategies fail and introduces Customer-Led Growth. It is for CEOs and CROs seeking to understand the buyer's perspective and improve GTM effectiveness.

This article describes different stages of customer results measurement maturity. It is for businesses that want to improve how they track the value their products provide to customers.

This article discusses how to define customer value. It is for product managers, marketers, and sales professionals who want to understand value in concrete terms.

This article provides five strategies for improving GTM performance. It is for anyone responsible for designing and executing go-to-market plans.

This article clarifies the relationship between Customer Led Growth and Product Led Growth. It is for those interested in understanding these two distinct but often co-existing business strategies.

This article defines Customer-Led Growth for B2B SaaS organizations. It details each element of the strategy, explaining its importance for CEOs and leaders.

This post explains the essential role of an Ideal Customer Profile (ICP) in customer-led growth. It informs business leaders and marketing professionals about how an ICP drives GTM efficiency and improves customer outcomes.

This post explains how Customer-Led Growth differs from traditional Customer Success. It is for business leaders and teams interested in strategic growth models.

This resource explains Customer-Led Growth for new business sales. It is for sales professionals and leaders interested in this sales approach.

This resource covers prioritizing product roadmaps for measurable customer results and revenue. It is for product managers and leaders who want to build impactful product strategies.

This post covers how CEOs can improve underperforming Go-to-Market (GTM) strategies through purposeful organization design. It is for business leaders who seek to build collaborative GTM teams and achieve better business outcomes.

This post covers different organizational structures to align sales and value enablement. It is for leaders designing go-to-market teams.

This blog explains how Product-Results Fit identifies expansion sales opportunities. It is for product teams, sales teams, and customer success managers seeking to improve customer retention and revenue growth.

This resource explains why technology buyers prioritize measurable results. It is for B2B SaaS companies seeking to align their strategies with these buyer behaviors.

This post covers aligning GTM teams around customer results to drive profitable revenue. It is for CEOs and leaders seeking to build a sustainable growth engine.

This resource covers how to design a go-to-market process by starting with the ideal customer advocate and working backward. It is for those interested in a customer-led growth strategy.

This post discusses designing a Go-to-Market (GTM) strategy for improved performance. It helps CEOs understand how to create effective organizational structures, processes, and metrics.

This post explains why measurable customer results are crucial for Go-To-Market strategies. It helps B2B SaaS companies understand and implement a customer-led growth approach.

This post investigates how B2B SaaS buying can shift from features to measurable results. It is for B2B sellers and buyers interested in better outcomes from technology investments.

Third in a series Minimum Customer Value explores what it takes to implement across the customer lifecycle

This blog post discusses common content marketing challenges. It explains how a customer-centric approach can address these issues for marketing and sales professionals.

This piece examines the distinction between "customer's success" as a philosophy and "Customer Success" as a department. It is for business leaders and customer success professionals seeking to understand declining NRR despite investments in customer success.

This post covers how Product-Results Fit identifies expansion sales opportunities. It is for product managers, customer success managers, and account managers.

This article covers customer-led growth for B2B SaaS suppliers. It is for leaders and teams interested in adopting a customer results approach across the organization.

This post describes different organizational options for aligning sales and value enablement teams. It offers insights for leaders structuring their go-to-market roles.

This post covers building a Customer-Led Growth (CLG) strategy for SaaS companies. It is for executives seeking to address critical weaknesses in customer understanding and go-to-market alignment.

This post explains how B2B SaaS companies can leverage a product-led customer success strategy. It is for product managers and SaaS leaders.

This post examines the effectiveness of Customer Success departments in SaaS companies. It is for business leaders and professionals interested in SaaS and customer retention.

This post addresses common misunderstandings about Customer-Led Growth. It is for B2B SaaS professionals and leaders seeking to improve their company's customer-centric strategies.

This guide explains how to build an Ideal Customer Profile (ICP) for customer-led growth. It is for businesses seeking to improve acquisition, retention, and expansion through a data-driven approach to customer targeting.

This post discusses common misconceptions about Customer-Led Growth. It is for business leaders and teams interested in implementing customer-centric strategies.

This post explains why "customer value" is too vague for GTM professionals and product leaders. It introduces a new framework centered on measurable results important to key customer roles.

This post outlines seven principles for Customer-Led Growth (CLG). It is for business leaders and entrepreneurs interested in implementing a customer-centric strategy for sustainable growth.