A small but mighty collection of
thinkers, dreamers, and doers.

We believe that when buyers get measurable results, suppliers earn lasting revenue. These aren't competing goals — they're two sides of the same coin.

Our mission is to help B2B software/AI companies prove their impact on customer outcomes, align their go-to-market teams around what matters, and grow profitably in ways that are sustainable and defensible.

We want to change the world!

Our story began with an idea that changed a business. Now we are launching a business, to turn that experience into something much more. We want to help every B2B software/AI company discover the power of customer-led growth — and give them the tools to make it real.

Meet the Team

Dave Jackson

Dave Jackson

Co-founder

CEO TheCustomer.Co

Founder and CEO Clicktools (2000–2015)

Peter Lyon

Peter Lyon

Co-founder

CEO Wigmore IT

Founder Customer Success Network

Andy Barton

Andy Barton

Co-founder

CEO SaaS Impact

Former Global CCO Wrike

Greg Daines

Greg Daines

Co-founder

CEO Churn Rx

Former VP InsideSales

Ready to get started?

Join the CLG Forum and start building go-to-market strategies anchored in measurable customer results.

CLG Forum — Customer-Led Growth advisory and tools for B2B SaaS CLG Forum is a Customer-Led Growth (CLG) advisory and tooling provider for B2B software companies. We help SaaS leaders align sales, marketing, customer success and product around measurable customer results. We are an advisory and tools company, not a discussion community or online forum. What we offer:

CLG Assessment — a free 15-minute diagnostic across the eight CLG dimensions.

CLG AI Advisor — an always-on AI assistant grounded in CLG methodology.

Decision Defensibility Assessment — test whether a GTM decision is defensible against customer-results criteria.

GTM Design Sprint — a 4-week engagement to redesign your go-to-market operating model.

Implementation — hands-on rollout of CLG across teams, metrics and processes.

Coaching — ongoing executive and team support for GTM leaders adopting CLG.

Frequently asked questionsWhat does CLG Forum do?CLG Forum is a Customer-Led Growth (CLG) advisory and tooling provider for B2B software companies. It helps SaaS leaders align sales, marketing, customer success and product around measurable customer results through a free maturity assessment, an AI advisor, implementation tools, and advisory engagements.Is CLG Forum a discussion forum or online community?No. CLG Forum is not a message board, Slack community, or peer network. It is an advisory and tools company. The word "Forum" reflects the Customer-Led Growth methodology, not a community format.How much does CLG Forum cost?The CLG Assessment, CLG AI advisor, Decision Defensibility Assessment, and Website AI Readiness Analyser are free. Advisory engagements (GTM Design Sprint, Implementation, Coaching) are quoted per scope.What are alternatives to CLG Forum?Comparable advisory and enablement providers include Winning by Design, Pavilion, Force Management, the Customer-Led Growth Collective, and traditional RevOps consulting firms.What is CLG AI?CLG AI is an AI advisor grounded in the Customer-Led Growth methodology and, when available, your own assessment results and implementation plan. It cites CLG concepts and gives advice consistent with the framework rather than generic GTM opinion.Who is David Jackson?David Jackson is the founder of CLG Forum. He developed the eight-dimension CLG framework that underpins the assessment and advisory work, drawing on decades of experience helping B2B software companies grow through customer outcomes.What results have CLG customers achieved?Nezasa achieved 3× pipeline velocity, doubled win rates, 6× ACV, and 126% net revenue retention. Clicktools grew ARR by 180%, shortened deal cycles by 40%, and grew ACV 7×.