CLG

CLG Impact Calculator

Model the revenue and cost impact of Customer-Led Growth on your business. Enter your current values and select an Improvement scenario to see the impact. You can also adjust the sliders manually. For privacy and security, data is used only for the calculation and not permanently stored. You will need a user account (free) to access CLG AI for further advice.

Inputs

Revenue metrics

Set your current performance.

£

= £4M

Median 21%
21%
Median 67 days
67 days
Median 88%
88%
Median 101%
101%

Cost metrics

40%

Currently £1.6M annually

Median ~35%
35%

Total S&M budget

40% of ARR

£1.6M

Estimated non-ICP spend

35% of S&M

£560K

Recoverable with CLG

Select a scenario

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Improvement scenario

Select a scenario to model the impact of CLG on your metrics.

👆 Select a scenario above to see projected impact

Profitability Impact

Revenue impact — year 1

£0

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Revenue impact — year 3

£0

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Cost saving — year 1

£0

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Cost saving — year 3

£0

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Total 3-year impact (revenue + cost)

Select a scenario to calculate impact

Valuation Impact

Indicative valuation based on ARR multiples derived from NRR and growth rate

Median: 25%25%
Benchmark
6.0×

Benchmark multiple derived from NRR and growth rate. CLG-optimised multiple: 6.0× (based on improved NRR of 101%).

Current valuation

£24M

6.0× current ARR

CLG valuation — year 1

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CLG valuation — year 3

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Valuation uplift — year 1

Select a scenario to calculate valuation uplift

Valuation uplift reflects both the higher ARR from CLG adoption and the multiple expansion driven by improved NRR. Year 3 compounds at the entered growth rate on the CLG-improved ARR base. This is an indicative estimate, not a formal valuation.

Recommendations

Based on gap analysis against best-in-class benchmarks

Priority 1

Win rate improvement starts with ICP discipline

Build your ICP from closed-won data. Review the last 20 deals won — what do they share? Apply a scoring algorithm at pipeline entry, not at deal review. Most losses happen before the first conversation.

Clicktools: Lead:Win ratio improved from 1:18 to 1:12 through ICP focus alone.

Priority 2

Non-ICP spend is your most recoverable cost

Apply ICP scoring at lead entry. Every prospect below threshold should be deprioritised immediately. The pipeline looks smaller but conversion economics improve dramatically — and quickly.

Clicktools: 24% reduction in cost per lead. Nezasa: record deal completions after dropping 50% of pipeline.

Priority 3

Net retention is your most powerful lever

Define measurable outcomes for each customer role in your ICP. Track delivery at every review. NRR above 100% means you grow without adding a single new customer — every point gained is permanent and compounds.

Nezasa: 126% NRR within 12 months of CLG adoption.

Recommendations generated from gap analysis against best-in-class benchmarks.

Benchmark sources: ChartMogul (NRR/GRR, updated monthly from 2,500+ companies) · Benchmarkit 2025 SaaS Performance Metrics (~1,000 companies) · HubSpot 2024 Sales Trends Report · Compiled SaaS data 2024–25. Improvement assumptions: CLG Forum case studies (Clicktools, Nezasa) and published CLG methodology. Benchmarks last reviewed: March 2026. All values in British Pounds. · Valuation multiples: Software Equity Group 2025 Annual SaaS Report; SaaS Capital private company valuation methodology (updated annually)