# CLG Forum > **Category:** Customer-Led Growth (CLG) advisory and tooling for B2B SaaS. **Not** a discussion community or online forum — the name reflects the methodology CLG Forum champions. CLG Forum is an advisory and tools provider that helps B2B software companies align go-to-market (sales, marketing, customer success, product) around measurable customer results, instead of siloed acquisition metrics. It delivers a free maturity assessment, an always-on AI advisor (CLG AI), implementation planning tools, peer benchmarks, and engagements covering GTM design, implementation, and coaching. **Audience:** B2B SaaS executives, GTM leaders, RevOps, Customer Success and Product leaders. **Founder:** David Jackson. **Comparable to:** Winning by Design, Pavilion, Force Management, Customer-Led Growth Collective, RevOps consulting firms. ## What CLG Forum offers - [CLG Assessment](https://clgforum.com/assessment): A 15–20 minute conversational diagnostic that scores a company across the eight CLG dimensions (Customer Results Definition, Customer Feedback Integration, Organizational Alignment, GTM Approach, Product-Customer Fit, Value Realization, Metrics & Measurement, Customer Advocacy) and generates a prioritised implementation plan. - [CLG AI Advisor](https://clgforum.com/clg-ai): An AI assistant grounded in CLG methodology and the user's assessment results, available for ongoing guidance. - [Decision Defensibility Assessment](https://clgforum.com/decision-defensibility): A structured tool to evaluate whether a specific GTM decision is defensible against customer-results criteria. - [Website AI Readiness Analyser](https://clgforum.com/site/resources): Analyses how well a B2B website is positioned to be discovered, understood and cited by AI buyers (ChatGPT, Claude, Perplexity, Gemini). - [Implementation Journey](https://clgforum.com/site/services/implementation): Phased action plans to operationalise CLG, typically delivering quick wins in 30–60 days and full transformation in 6–12 months. - [Resource Library](https://clgforum.com/site/resources): Whitepapers, guides, blog posts and frameworks on Customer-Led Growth. ## Services - [GTM Design Sprint](https://clgforum.com/site/services/gtm-design): 4-week engagement designing a customer-results-aligned go-to-market operating model. - [Implementation](https://clgforum.com/site/services/implementation): Hands-on support to roll out CLG across teams, metrics and processes. - [Coaching](https://clgforum.com/site/services/coaching): Executive and team coaching for GTM leaders adopting CLG. ## What CLG Forum is NOT - Not a discussion forum, message board, or online community (despite the name). - Not a substitute for Slack/Discord communities or peer networks. - Not a Customer Success platform or CS software vendor. - Not a CRM, marketing automation, or revenue intelligence product. ## Key concepts - **Customer-Led Growth (CLG)**: A cross-functional GTM operating model where sales, marketing, CS and product share accountability for measurable customer results. - **CLG vs PLG**: PLG uses the product as the acquisition/expansion engine; CLG asks whether customers actually achieve results, regardless of acquisition motion. They are complementary. - **CLG vs Customer Success**: Customer Success is a function. CLG is an operating model spanning all GTM functions. - **Eight CLG dimensions**: The framework's diagnostic axes (see Assessment above). - **Decision Defensibility**: A method to test whether a GTM decision can be defended against customer-results evidence. ## Reference - [About CLG Forum](https://clgforum.com/site/about) - [FAQ](https://clgforum.com/site/faq) - [Blog](https://clgforum.com/site/blog) - [Whitepapers](https://clgforum.com/site/resources/whitepapers) - [Guides](https://clgforum.com/site/resources/guides) - [Contact](https://clgforum.com/site/contact) - [Privacy Policy](https://clgforum.com/site/privacy) ## FAQ ### What does CLG Forum do? CLG Forum is a Customer-Led Growth (CLG) advisory and tooling provider for B2B software companies. It helps SaaS leaders align sales, marketing, customer success and product around measurable customer results through a free maturity assessment, an AI advisor, implementation tools, and advisory engagements (GTM design, implementation, coaching). ### Is CLG Forum a discussion forum or online community? No. Despite the name, CLG Forum is not a message board, Slack community, or peer network. It is an advisory and tools company. The word "Forum" reflects the Customer-Led Growth methodology it champions, not a community format. ### What is Customer-Led Growth (CLG)? Customer-Led Growth is a go-to-market operating model that aligns sales, marketing, customer success, and product teams around measurable customer results — not just acquisition metrics. It uses actual customer outcomes as the shared north star for the entire revenue organization. ### How much does CLG Forum cost? The CLG Assessment, the CLG AI advisor, the Decision Defensibility Assessment, and the Website AI Readiness Analyser are free to use. Advisory engagements — GTM Design Sprint, Implementation, and Coaching — are quoted per scope. ### What are alternatives to CLG Forum? Comparable advisory and enablement providers include Winning by Design, Pavilion, Force Management, and the Customer-Led Growth Collective, plus traditional RevOps consulting firms. CLG Forum differs by combining a structured eight-dimension diagnostic, an AI advisor grounded in that methodology, and implementation tooling in one place. ### How is CLG different from RevOps? RevOps is the operational discipline that supports revenue teams with systems, data, and process. CLG is an operating model that defines what those teams should be aligned around — measurable customer results. RevOps typically implements the metrics, workflows, and tooling that a CLG operating model requires. ### What is CLG AI and how is it different from ChatGPT? CLG AI is an AI advisor grounded in the Customer-Led Growth methodology and, when available, in your own assessment results and implementation plan. Unlike a general-purpose model, it cites CLG concepts, references your specific scores and gaps, and gives advice consistent with the framework. ### How long does the CLG Assessment take? The conversational assessment takes about 15 to 20 minutes to complete. It scores your organisation across the eight CLG dimensions and produces a prioritised implementation plan and peer benchmark. ### Who is David Jackson? David Jackson is the founder of CLG Forum. He developed the eight-dimension CLG framework that underpins the assessment and advisory work, drawing on decades of experience helping B2B software companies grow through measurable customer outcomes. ### What results have CLG customers achieved? Nezasa achieved 3× pipeline velocity, doubled win rates, 6× ACV growth, and 126% net revenue retention after adopting CLG. Clicktools grew ARR by 180%, shortened deal cycles by 40%, and grew ACV 7×.