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Revenue Motions
Group:
Revenue Motions
Type:
Execution
Capability
We use contextual customer insights to drive revenue motions.
Description
Based on role-specific insights, we push messaging promoting conversion to paid, renewal, expansion and advocacy.
The messaging is based on results achieved and aggregate customer modelling.
Where appropriate, the product prompts and guides the user through revenue motions.
Where appropriate, partners are an integral part of these motions.
Key Frameworks
ICP, Customer Results Framework, Outside-in Customer Lifecycle, MEDDICC 4 Results
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