Enable and Measure Customer Results
Group:
Customer Understanding
Type:
Execution
Capability
We are very good at measuring and enabling the objectives and results of importance to the customer’s business and the key roles we sell to and serve.
Description
We use a deep understanding of our chosen customers to provide rich insights into how they measure their performance.
We map their metrics to enabling features in our product to provide guidance on how to achieve their goals using our product.
We develop leading indicators of their metrics to help us track progress and provide contextually appropriate guidance.
We have content to support key customer roles in making the changes they need to achieve measurable improvements.
Key Frameworks
ICP, Customer Results Framework, Customer Maturity Models, Achievement Paths Framework, Customer Behaviour-Results Map, Customer Results Canvas