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Sound familiar?​

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  • You acquire new customers but struggle to retain and grow them.

  • Revenue growth doesn't keep pace with increasing marketing and sales costs.

  • Sales, marketing, product, and services blame each other for poor performance.

  • Churn has not improved despite significant investment in customer success.

  • Customers complain about a disjointed experience when dealing with different teams. 

You need
Customer-Led Growth

​​CLG is built on 13 capabilities that deliver results to customers and profitable growth for your business.

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The improvements are real and significant:

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  • Reduced Customer Acquisition Costs

  • Higher ACV

  • Reduced sales cycle time

  • Increased retention and expansion revenue

  • Greater positive word of mouth

  • Longer customer lifetime​

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See our case studies for more.

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CLG Capabilities

Through extensive research and experience, we have identified 13 capabilities essential to building a successful Customer-Led growth organisation.

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The 13 capabilities are grouped into five areas:

  1. Leadership and organisation

  2. Customer understanding

  3. Revenue motions

  4. Data and technology

  5. Alignment

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Download a PDF describing the capabilities.

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Enter the CLG Forum

We have a simple purpose:

Improve the performance of B2B SaaS companies and their customers.​

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Based on a simple premise:

Selling and delivering measurable results for customers drives profitable growth for your company.

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And we're here to help with:

  • Free tools, guides and templates

  • Case studies

  • Assessments

  • Webinars and podcasts

  • Training

  • Leadership coaching

  • Events

  • An online forum

  • Community of practitioners

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Join the journey to profitable growth​

Over the next few weeks and months, we will be launching a comprehensive toolkit, much of which will be free of charge.  We are also planning a number of Executive, by invitation only events for CEOs and senior GTM leaders of B2B SaaS companies.

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To ensure you don't miss anything, signup and you'll be the first to hear about everything we do: you can unsubsubscribe at any time but we don't think you'll want to!

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